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For CFOs, Green Is the Color of Money

"Finance chiefs are viewing environmental and sustainability efforts through a new prism: profiting from saving the planet. Sustainability issues are moving from a risk management focus to a revenue generation opportunity. That is, executives are moving away from a defensive posture, based on mitigating environmental cleanup, legal, and reputational risks, and taking the offensive, said several CFOs who addressed the topic at an industry meeting on Wednesday..."
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Source: CFO.com

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